Crowd sourcing has proven useful for all kinds of travel-related things. Consider TripAdvisor that offers up millions of consumer reviews of hotels around the world. Last month, Google paid an astonishing $1 billion for a company you’ve probably never heard of, an Israeli-based start-up called Waze.
Your commute may be shortened as a result.
Waze is an app that lets drivers report road congestion in real time that could lead to shorter commutes which means cleaner air and less fuel consumption as drivers are re-routed instantly.
I have to tell you, $1 billion is a big vote for the future of this app.
At the University of Toronto, some smart folks have developed software that allows traffic lights to read the flow of traffic and then adjust the timing of their reds and greens accordingly. Today the system operates at 59 Toronto intersections, Jeffrey Ball reported recently on Slate.com.
The assertion is that travel time has been reduced by 25% and lowered carbon emissions by 30%. As writer Ball points out, electric vehicles may get a lot of press, but they’re social good so far is a drop in the bucket compared to these two coming attractions.