Remember four years ago when musician Dave Carroll flew United Airlines and found his guitar was broken by careless baggage handlers? When the airline didn’t respond meaningfully to his complaints, he posted a catchy song and video on YouTube called “United Breaks Guitars.”
It’s been viewed by more than 13 million people, but, believe me, United fell all over itself to make things right after the first few hundred thousand views.
Recently, news reports revealed visitors to Disney theme parks were getting to the heads of lines by pretending they were disabled. Worse, some disabled folks were charging able-body people hundreds of dollars to accompany them. Disneyland just changed the rules, effective in five days, so that disabled guests will now be issued tickets with a return time and shorter wait but no more cutting-in-line policy.
Another example of public pressure at work: Last month American Airlines withdrew a new rule that would have charged fuel surcharges to some award tickets after a public outcry.
Got a gripe? Use social media—Facebook, Twitter, YouTube and blogs—to make it known.