Yesterday I described the car service that links to your credit card and smartphone to provide you with a sedan on short notice in 25 countries and 67 cities. It’s called Uber, and what you pay depends on how many cars are available at any moment.
That means a ride during non-prime time can cost just a bit more than a local taxi. But if demand is high, the price can be eight to ten times as much, which you’re told before you commit. Uber says the higher the price goes, the more likely more drivers will hit the streets.
Talk about supply and demand!
One customer wrote no line that he is black and he finds Uber a godsend because cabbies in NYC often refuse to pick him up even if he’s in a suit and tie. Others said even though their smartphone showed the driver about to arrive, sometimes a driver abandoned the call for inexplicable reasons.
And what works in Atlanta, with its not-so-efficient transportation system, might be less valuable in Manhattan with it subway and army of cabs.
But Uber and a rival service, Lyft—spelled L-Y-F-T, are worth a look.