People around the world consider the car service called Uber one of the greatest inventions of our time. But Uber can be an outrageously expensive way of getting from here to there.
How much you pay depends on how many people are requesting rides at any given moment. So prime time requests can build the check considerably as comedian Jerry Seinfeld’s wife discovered in December of 2012 in New York. She had Uber take her kids from a bar mitzvah to a sleepover and was startled when her credit card showed a charge of $415. So startled she posted a rant and copy of her receipt on Instagram.
But the night she hired that car was in mid-December in New York when freezing weather and a busy social season conspired to create a big demand for rides.
And Uber tells you if your fare BEFORE your finalize your request on your smartphone. And you must acknowledge that before a car is sent. More on Uber—which seems to be a classic example of supply and demand setting price—tomorrow.