Spirit is the bad boy of US airlines. The discount airline is known for its provocative advertising—a photo of a hot model in a bikini with sun tan lotion glistening on her body is accompanied by the headline, “Check Out the Oil On Our Beaches.” When Colorado legalized the use of recreational marijuana, Spirit’s ads read, “The No Smoking Sign Is Off.”
But a recent campaign may top them all.
Spirit is known for its tight seating and its cheap fares but expensive extras. Now, Spirit is offering 8,000 miles on its airline to anyone willing to post a Twitter message saying what you hate about another airline.
And what can you do with 8,000 Spirit miles?
Well, 800 of them will get you a free subscription to ESPN The Magazine. Or 2,000 miles buys you a year’s subscription to Time. 4,800 miles for a year’s subscription to The Economist. Heck, for only 12,500 miles, you can get an off-peak, coast-to-coast ticket.
This has to be the first marketing campaign in which one company pays you to trash their competition publically. And given some passengers’ feelings about some airlines, it shouldn’t be too hard to goad folks into playing this game.
Here’s the link.