Zagat, the restaurant guide known for including quotes from customers, is getting rid of its classic 30-point rating scale in favor of a more streamlined system that will incorporate Google Maps and Search into a redesigned, more personal mobile app.
From now on, reviews will be based on a five-tier system, ranking restaurants on a scale from “poor” to “perfection,” instead of asking diners to differentiate between a rating of 21 or 22 in multiple categories. The new app, available first on Apple Inc.’s iOS, will have a sleeker design that reflects the sparse simplicity of Google, which bought the dining guide in 2011 for $151 million. The changes will also put Zagat in line with competing digital reviewers like Yelp Inc. and TripAdvisor Inc.
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